.create-list-form{margin-bottom:0}.wl-spacing-top-quad-large{margin-top:8.4rem}#create-list-back-navigation{padding-right:10px}#create-list-back-icon{margin-top:4px} $31.26. (window.AmazonUIPageJS ? Not in Library. Find 9781260405323 Essentials of Marketing : A Marketing Strategy Planning Approach 16th Edition by Jerome Mccarthy et al at over 30 bookstores. Guide to Shading Techniques, Including Step By Step Exercises, Tips AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/51Twr5SdKAL._RC|01IN+Tx2rhL.js,011kwg0OTQL.js,01qIaIxJsJL.js,013HeCqn2YL.js,01IA5zDheBL.js,01YsvHiCZdL.js,61AXnG7qM2L.js,21MfP6Xk7vL.js,01XiAWfViUL.js,01fpGYmrQEL.js,014kCoIHgIL.js,01hkseOXj6L.js,01AUzbXZhcL.js,311A0yCIeJL.js,01iRN5bMQkL.js,51c1D3-1MLL.js,01IC-gBKyYL.js,61CCTcKVnlL.js,11YfCP5bqOL.js,01XEEGOr+kL.js,01PQKs49DyL.js,51r4MJB1SeL.js,01y8JNON9+L.js,01VioBGf5+L.js,51okuriGwxL.js,01S8y9NkxoL.js,01QHXKhSxjL.js,11mc0vNcCbL.js,01smU8QIJrL.js,01-wyMMibUL.js,019MkidFEWL.js,01UewT-0cSL.js,01gsBemrwzL.js,01l88RoySLL.js,01dxhsmNJUL.js,71pWvPUfFOL.js,41uu5Sb8NUL.js,31iWhmLNdPL.js_.js?AUIClients/DetailPageMobileWebDefaultMetaAsset&G/Udl2sH#mobile.language-en.us.281041-T1.312902-T1.292695-C.292696-C.301156-T1.118931-T1.140997-T1.309720-T3.312511-T1.287015-T1.291749-T1.268789-T1.258182-T1.247181-T1.299332-T1.312407-T1.202285-C.312373-T1.304279-T1.224722-T1.169593-T1.172044-T1'); Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. For graduate and undergraduate courses in marketing management. Give as a gift or purchase for a team or group. Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Notebook For Design, Writing, Sketches & More. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/017ShY1bOEL.js?AUIClients/GiftingDetailPageBuzzAssets'); In addition, he has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Business Strategy, and Futurist. More is available on www.pkotler.org. #all-offers-display{position:fixed;right:-100%;width:100%;bottom:0;z-index:90001;margin:0;background-color:#f9fbfb;border-width:0;top:0}#all-offers-display .aod-bottom-sheet-padding{padding:21px 21px 25px 21px!important}#all-offers-display .aod-delivery-promise-column{margin-right:0!important;background:#fff}#all-offers-display .aod-delivery-promise-column .aod-scheduled-delivery #sd_buybox_root{margin:0!important;padding:0!important}#all-offers-display .aod-delivery-promise-column .aod-scheduled-delivery #afn_content,#all-offers-display .aod-delivery-promise-column .aod-scheduled-delivery .sd_bb_centered{display:none}#all-offers-display .aod-delivery-promise-column .aod-scheduled-delivery .a-row{margin-bottom:0!important;margin-top:0!important}#all-offers-display #fast-track .a-section{padding:0!important;margin:0!important}#all-offers-display .aod-delivery-promise 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.wayfinder_call_to_action{float:left;clear:left}.ccxaisles_mobile_wrapper .wayfinder_prompt_text{width:50%}.ccxaisles_mobile_wrapper .wayfinder_search_text{float:right}.ccxaisles_mobile_wrapper .wayfinder_cart_text{float:left}.ccxaisles_mobile_wrapper .wayfinder_search_icon{left:0}.ccxaisles_mobile_wrapper .wayfinder_cart_icon{right:0}.ccxaisles_mobile_wrapper .wayfinder_icon_wrapper{position:absolute;top:50%;transform:translateY(-50%)}.ccxaisles_mobile_wrapper .aisles_way_finder_link{width:100%;position:relative}.ccxaisles_mobile_wrapper .aisles_title_with_images{margin-top:2rem}.ccxaisles_mobile_wrapper .aisles_touch_link_wrapper{overflow:hidden}.ccxaisles_mobile_wrapper .aisles_box_border{border:1px;border-style:solid;border-color:#EAEDED}.ccxaisles_mobile_wrapper .ccxaisles_wayfinder_divider{position:absolute;left:0;width:100%;height:2px;background-color:#E1E1E1}.ccxaisles_mobile_wrapper .aisles_ingress_image_overlay{height:6rem;width:6rem;float:left;text-align:center;margin-right:1rem;background-color:RGBA(67,131,147,.05);position:relative}.ccxaisles_mobile_wrapper .aisles_ingress_image{position:absolute;mix-blend-mode:multiply;left:50%;top:50%;transform:translate(-50%,-50%);-webkit-transform:translate(-50%,-50%)}.ccxaisles_mobile_wrapper .wayfinder_added_to_cart{float:left}.ccxaisles_mobile_wrapper .preAtcAisles_ingress_image_overlay{height:20rem;width:100%;float:left;text-align:center;margin-right:1rem;background-color:RGBA(67,131,147,.05);position:relative}.ccxaisles_mobile_wrapper .preAtcAisles_ingress_image{position:absolute;mix-blend-mode:multiply;left:50%;top:50%;transform:translate(-50%,-50%);height:18rem;width:16rem}.ccxaisles_mobile_wrapper .preAtcCcxaisles_mobile_ingress_text{word-wrap:break-word;color:#0a4e69!important}#preAtcBottomRow{padding-top:3%}.ccxss_mobile_item_image{max-height:10rem;max-width:10rem;padding:.5rem}.ccxss_mobile_item_title_line{max-height:4rem;line-height:2rem;overflow:hidden;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;text-overflow:ellipsis}.ccxss_mobile_item_price_line,.ccxss_mobile_item_prime_bagde_section{display:inline-block}.ccxss_mobile_item_addon_bagde_section{display:inline-block}.ccxss_mobile_item_addon_bagde_section>i{margin-right:.5rem}.ccxss_mobile_atc_text{padding:0rem 2rem}#ccxss_recommendations{height:100%}#ccxss_post_atc_recommendations_wrapper.ccxss_bottom_sheet,#ccxss_post_atc_recommendations_wrapper.ccxss_inline{background:#eee}#ccxss_mobile_wrapper{padding-top:0rem!important}.ccxss_mobile_layout,.ccxss_mobile_layout_expander{background:#fff}#ccxaislesMobileRecsWrapper{background:#fff}.ccxss_mobile_layout_expander{padding-top:0rem!important}.ccxss_mobile_layout_expander i{float:right;top:4px}#ccxss_mobile_wrapper hr{margin-bottom:.3rem!important}#ccxss_post_atc_recommendations_wrapper .ccxaisles_mobile_divider{position:absolute;left:0;width:100%;height:5px;background-color:#d3d3d3}.ccxss_mobile_atc_form_wrapper{height:4.4rem}.inline_smart_shelf .a-carousel-viewport{background:#eee}.responsive-padding-small-except-right{padding-top:1rem;padding-bottom:1rem;padding-left:1rem}.responsive-padding-small{padding:1rem}#ccxss_sticky_status{background:#fff;box-shadow:0rem .1rem .1rem #ddd}#ccxss_inline_status{margin:0 -1.4rem 0!important;background:#eee;padding-top:1rem}#ccxss_sticky_status.inline{box-shadow:none}#ccxss_sticky_status.sticky{position:fixed;width:100%;z-index:300;border-bottom:.1rem #ddd solid}#ccxss_sticky_status.sticky .ccxss_atc_status{display:none}.ccxss_atc_status_image{margin-right:1.3rem}.ccxss_atc_status_message{height:40px;line-height:35px}.ccxss_sticky_checkout{clear:both}
2020 marketing management 16e édition ebook